Instant Apps is a technology that erases boundaries between the traditional web and native mobile apps. The ability to use an app on your device without installation opens up new horizons and audiences for business. We here at Surf were the first ones in Russia to implement Instant Apps into a commercial product thus getting access to an early access program by Google. In this talk we'll discuss the technology itself, and share our implementation experience. We'll talk about how to get your project ready for the Instant Apps implementation and about the pitfalls of this process. Special emphasis will be on the topic of choosing the use cases, along with the benefits clean architecture can give in the context of Instant Apps creation.