How to win friends and influence people, on mobile

RU / Day 1 / 19:00 / Track 1

GDPR cookie consent prompts, push notifications, app install prompts, video autoplays and annoying pop-ups. Every time we enter a new site, it feels like a fight against all the annoying marketing messages endlessly streaming at us. However, more often than not, all these solutions are used without considering the bigger picture. They help with short-term conversion, but they hurt in long-term retention. How do we bring them together? In this session, Vitaly will be exploring mobile design patterns, techniques, strategies and important decisions to consider when designing and building websites and applications that respect customers and increase conversion. You’ll walk away with a toolbox of applicable techniques, a couple of arguments for your managers and reliable case studies that debunk common myths on mobile.