As it would seem, why does a developer need a personal brand? Just sitting, no one touching, fixing the primus. The less they know him, the less they touch them, right?
But here's the thing: according to researches, the best way to raise wage is to change the work. And during the interview publicity and personal brand are half the battle! And when it comes to hiring good personal brand management will give 100 points ahead to any cookies with ping-pong.
In this talk, Baruch will tell how it happened that you know who Baruch is, how this knowledge is converted to profit for Baruch and how you can repeat his success.