Conference for mobile developers

Russia, Saint-Petersburg, April 21-22, 2017

Congress Centre PetroCongress, Lodeynopolskaya Str. 5

How to turn your app into a product


Day 2 /  / Track 1  /  RU / Для практикующих инженеров

So you're sitting with friends having drinks when suddenly it strikes you — an amazing idea for an app! You know it's going to be the next big disruptor. You start practicing your power poses for the cover of TIME magazine.

You spend months making it work. You become a zombie, a person possessed, not sleeping, surviving on a champion's diet of caffeine and Cheetos. Exhausted, you finally deliver your app baby into the world. And then…Nothing. No reviews, no Sergey Brin shaking your hand and telling you you're like the son he never had. Sure, users are coming and downloading the app but they're leaving quickly without so much as making you pancakes in the morning. No pillow talk. Nothing. What happened? Is it something you said? Why they are not staying?

At this talk Yonatan will pass on his expertise from years of successful development and share insights into how to make an app truly great. How can you know what users are doing in your app? How much time do you have to showcase your app? What's the difference between just another app and a product that becomes integral to people's lives?

Expect perspective-altering insights, tasty tech tips and a whole load of Star Wars references.


Yonatan Levin, Gett

A born entrepreneur, combining the creative imagination of an artist with the meticulous precision of an engineer, Yonatan Levin is not only one of Israel’s top mobile developers, he’s also a member of the elite worldwide group of Google Developers Experts.

And while Yonatan’s primary expertise is in Mobile and Product Management, he also gets along extremely well with backend technologies — not to mention people in general.

At Gett Yonatan headed up Android development, helping make it the world’s largest on-demand transportation, delivery, and logistics company. Most recently, Yonatan has received funding for his thirds (and latest) startup, KolGene, which is already revolutionizing the field of genetic testing.

In his free time, Yonatan can often be found, like his Star Wars hero Luke Skywalker, saving the galaxy, one groundbreaking technology at a time.

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