Million-Dollar Deeplinks: How We Stopped Burning Our Marketing Budget

This is the story of how our team took deeplink testing away from marketing agencies and brought it in-house. I'll walk you through the journey from a world where every ad campaign was a game of Russian roulette to a process that lets us be fully confident our deeplinks work.

Expect real cases of burned budgets and the concrete steps we took. I'll show how we built a single process around a deeplink registry, one where every link has an owner, and the security team is no longer the last to find out about new deeplinks.

This talk will be useful for developers and team leads alike: you'll leave with arguments to justify investing in deeplink quality in terms of money, and a ready-made model you can adopt in your own company.