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Dmitry Kurkin
Company: Spark Networks
Talk type: Talk
Apple removes access to AdvertisementID. All tracking services led by Facebook howl that it's a catastrophe and that's no way to live. The chance that the user will agree to give access to the identifiers is very low.
However, instead of this Apple gave us a chance to trace the installation of the app without heuristics. Now we may use Deeplink only in installed apps, but also taking into account its installation on the device.
Company: Spark Networks
Company: Prisma Labs